IM Dosh – Internet Marketing Cash

Posts Tagged ‘make money on line’

Unless you’ve been living under a rock for the past year or so, you’re probably familiar with Twitter. Twitter is a social networking and micro blogging platform that enables users to send and receive short messages (up to 140 characters) known as “tweets.”

Here, David Walker gives some advice on how to turn some of your Twitter followers into subscribers on your mailing list.

Twitter is a superb marketing tool because it gives you access to potentially millions of prospects in an instant.

Because Tweets are such short, personal messages, communicating with your prospects has never been quicker and easier.

If you want to build an Opt In list which will help you to make money online using Twitter then you will need “followers.” These are other Twitter users who are subscribed to your Tweets.

In the first instance you need to build up a following. Just how do you go about it?

Generally you will start by following other like-minded people. Visit the Twitter profile of an expert in your niche and start following their followers.

When you follow someone, that user will get an email to say they are being followed by you, more often than not they will visit your profile to see who you are.

I did this relentlessly for about six months starting in April 2009. I grew my followers from zero to over 50,000 and at the time was in the Top 800 most followed users.

Give users a reason to follow you

Twitter also enables you to have a short bio on your profile. Ensure this bio is interesting enough to persuade readers to follow you.

If you are targeting an expert’s followers, your bio or interests on your profile should match that of the expert’s closely. If a potential follower first followed the expert, then there is no reason why they won’t follow you too.

Make your first Tweet a give away or some sort of value to readers. If the Tweet that a user sees gives them valuable information, they are likely to follow you so they don’t miss out on similar value in the future.

If you have a website that provides quality information for free, put this link as your homepage and start driving your Twitter followers to where you want them to go.

Build that list

Alternatively, you could drive traffic directly to a squeeze page (a page that is designed purely to obtain the prospects e-mail address) from the link in your bio if you want to be more aggressive and offer a product rather than information on a blog.

From time to time you should also create a report, ebook or webinar (or just about anything of value) that you will give away for free to your followers in exchange for their e-mail address.

You can then create a squeeze page for the free product and tweet about it.

One Tweet may not be enough and there is nothing to say you cannot Tweet the same message periodically over several days, weeks or even months.

Just don’t be too over zealous in promoting your Tweets. Excessive promotion upset some of my followers and I don’t want the same to happen to you!

If you’re famous for providing value in past Tweets (without even demanding an e-mail address) then your followers will have already established enough trust in you to click your link and hand over their e-mail address without even thinking twice.