IM Dosh – Internet Marketing Cash

When you are building a niche site and opting for free search engine traffic, your on page SEO (search engine optimization) is critical. It’s not difficult to do, but it is vital that you SEO optimize EACH and EVERY page in your website for that particular page’s keyword or keyword phrase.

Before we go to on page SEO, a quick note about Selecting your Domain Name. Buy a domain name that is, or contains, your main keyword. It will give you a slight edge with the “bots.” For example, if you are selling, or are an affiliate for, let’s say, “Oriental wind chimes.” OrientalWindChimes is your best choice for a domain name.

Keep it simple, two or three words, best three words, tops four. Select only a .com, .net. or .org. The search engines prefer them.

If you can’t get your exact keyword, select a domain name that has an extra word in front or in back of your keyword, e.g., “BestOrientalWindChimes.com” or OrientalWindChimesSite.org. Many marketers advise against using dashes between the words. Others say dashes are no problem if it gets you the exact keyword domain name.

All in One SEO plugin for WordPress. Be sure to upload the All in One SEO plugin and activate it. With every post or page you set up, fill in the Title, Description and Keyword boxes with the exact keyword each page is targeting. You’ll find these “boxes” in the WP dashboard section under each page or post. Fill them in before you hit “Publish.”

Examples: One page on your site may have the title “Oriental Wind Chimes.” Another page might target oriental reed wind chimes, so this page’s title would be “Oriental Reed Wind Chimes.”

I have no idea if the search volume for these terms warrants using them as money keywords. They are arbitrary and just off the top of my head. The point is to use your keyword phrase in the title of your article and place it in the All in One SEO Title Box.

Fill in the Description Box using your keyword as well, e.g., “The Most Musical, Magical Oriental Reed Wind Chimes for all Occasions”

And list a few targeted key words in the Keyword Box, e.g., oriental wind chimes, oriental reed wind chimes, wind chimes, musical wind chimes (don’t overdo your keyword list)

While you are at your dashboard go to your permalinks section and tick the “custom box.” Change your permalink structure to /%postname%/ (just copy and paste it). This will give you a leg up in SEO.

Your post title should be a Headline 1 (H1) and contain your keyword or keyword phrase.

Your keyword should be in your first paragraph and definitely within the first fifty words and it should be in bold text.

Make sure the first image on your page has the exact keyword phrase you are targeting on that page as the “alternative text.”

Use your keyword again in an H3 or H2 heading, preferably above the fold, e.g.,
”The Healing Benefits of Relaxing Oriental Wind Chimes.”

Italicize your Keyword Phrase somewhere on the page.

And be sure your keyword is in the last 50 words on the page.

Sprinkle you keywords throughout your content. Don’t overdo or the bots might think you are “keyword stuffing.” A good rule of thumb is about 5 exact keywords in a 500 word article. You can sprinkle in LSI (latent semantic index) words that the bots will recognize as relating to your keywords.

You want to be sure that the Search Engines know what your page is about. In this case it’s Oriental Wind Chimes. But you don’t want to make it seem like you’ve built the page only for the bots. It’s important to keep your reader first and foremost in your mind when writing your content.

It’s a good idea to include a relevant video on your site whenever possible. It doesn’t matter if embed a YouTube video as long as it works with your content. It will give you added credibility with the bots.

Outbound links from your site to authority or high ranking sites can also build trust with the bots and help you to rank quickly. You can place these at the very bottom of your page (most customers won’t read down that far). You can also use a widget to list related information on the far right hand column (again, not too many of your readers will be distracted from your actual content or even see the list, but the bots will take note.)

Remember: Each and every page must be SEO optimized if you want traffic to that page.

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