IM Dosh – Internet Marketing Cash

Unless you’ve been living under a rock for the past year or so, you’re probably familiar with Twitter. Twitter is a social networking and micro blogging platform that enables users to send and receive short messages (up to 140 characters) known as “tweets.”

Here, David Walker gives some advice on how to turn some of your Twitter followers into subscribers on your mailing list.

Twitter is a superb marketing tool because it gives you access to potentially millions of prospects in an instant.

Because Tweets are such short, personal messages, communicating with your prospects has never been quicker and easier.

If you want to build an Opt In list which will help you to make money online using Twitter then you will need “followers.” These are other Twitter users who are subscribed to your Tweets.

In the first instance you need to build up a following. Just how do you go about it?

Generally you will start by following other like-minded people. Visit the Twitter profile of an expert in your niche and start following their followers.

When you follow someone, that user will get an email to say they are being followed by you, more often than not they will visit your profile to see who you are.

I did this relentlessly for about six months starting in April 2009. I grew my followers from zero to over 50,000 and at the time was in the Top 800 most followed users.

Give users a reason to follow you

Twitter also enables you to have a short bio on your profile. Ensure this bio is interesting enough to persuade readers to follow you.

If you are targeting an expert’s followers, your bio or interests on your profile should match that of the expert’s closely. If a potential follower first followed the expert, then there is no reason why they won’t follow you too.

Make your first Tweet a give away or some sort of value to readers. If the Tweet that a user sees gives them valuable information, they are likely to follow you so they don’t miss out on similar value in the future.

If you have a website that provides quality information for free, put this link as your homepage and start driving your Twitter followers to where you want them to go.

Build that list

Alternatively, you could drive traffic directly to a squeeze page (a page that is designed purely to obtain the prospects e-mail address) from the link in your bio if you want to be more aggressive and offer a product rather than information on a blog.

From time to time you should also create a report, ebook or webinar (or just about anything of value) that you will give away for free to your followers in exchange for their e-mail address.

You can then create a squeeze page for the free product and tweet about it.

One Tweet may not be enough and there is nothing to say you cannot Tweet the same message periodically over several days, weeks or even months.

Just don’t be too over zealous in promoting your Tweets. Excessive promotion upset some of my followers and I don’t want the same to happen to you!

If you’re famous for providing value in past Tweets (without even demanding an e-mail address) then your followers will have already established enough trust in you to click your link and hand over their e-mail address without even thinking twice.

You can do nearly anything with PLR (private label rights) products. You can rename, rebrand, edit, sell or give them away as your own, bundle them with other products…in short, just about anything goes. You are totally home-free with Unrestricted PLR, but if your license says PLR (without the unrestricted) be sure to read it carefully for limitations. That being said, here are four great tricks for using PLR in your online business that I learned from Jason Fladlein.

Trick to  create an awesome PLR autoresponder e-course that will wow your new opt-ins and subscribers alike.

Break a short, 7 to 10 page, PLR ebook into 200 – 400 word posts and load up your autoresponder. If your PLR is good quality, simply copy and paste. If the content needs little work, dress it up and/or expand it. What could be easier?

Drip out the information once a week, three times weekly, as you are comfortable. At the end of each lesson, add a call to action. something like,” If you want more in-depth information on (your ebook topic), Click Here.” The link might direct your subscriber to an affiliate product you’re promoting, another product you’ve created, a free bonus, or whatever your call to action might entail.

Tip: For new subscribers, free bonuses are great to add into the mix, especially during the first seven contacts. Potential customers need time to get to know you and are not apt to buy until the seventh hit.

Trick to sell a PLR ebook using PLR Autoresponders. To sell a meaty 70, or more, page ebook, give away the first few sections or chapters. Your upsell is the entire PLR ebook

Here’s how you do it:  Break up the first chapters into a series of 15, 200 – 400 word posts. At three posts weekly, this gives you 5 weeks to build your relationship with your subscriber. Remember most people won’t purchase until the  7^th contact. So, after every post, add, “If you would like to get the complete ebook….” or, “If you would really like to learn these strategies, Click Here.”

Another approach to use after your first post is to inform your subscriber, “This is only the first section of the ebook… If you would like the entire ebook, Click Here.” Your subscriber clicks onto your sales page. Yet another approach: “If you like this section, then you will really value the complete chapter. For the entire text, Click Here.”

In your next post, when you give away another part of the chapter, say, “If you like this post, it’s a continuation of the first chapter and you can get the complete ebook by Clicking Here.”

Continue dripping out the first segments. When you hit them with the last section of the first chapter, add this call to action, “This was the first chapter of…. If you would like every chapter, Click here!”

As you are dripping out the sections of the first chapters, someone might think, “You know, this looks interesting. I think I’ll buy it.” This is because they’ve seen it a few times, you are becoming more familiar to them, and they are starting to trust you. When someone first opts onto your list, the chance of a purchase is not high, but after several exposures your chances improve.

Trick to Use PLR autoresponders to sell an audio and/or video you’ve just created with the identical PLR content. Break up the entire PLR ebook you’ve used for the audio or video. Give out all the content as your email course. Your upsell will be the video and/or audio you made from the PLR content, or you might package all three: the complete ebook, the audio and the video.

A 70 page ebook could be broken down into 30 – 40 posts. At the end of each post, ask something like, “Would you like to watch me show you exactly how to do this in a video? or “Would you like to see this and much more demonstrated in a video? Then Click Here!” At the end of each email, your call to action is to purchase your video. Or, you might want to package your video with your ebook and an audio of you reading your ebook.  Each could be priced separately with discounted combos.

Use the content to drip post after post until your prospects buy. You could even create an entire year of weekly posts, 52 emails, telling your subscribers they could get everything if they just Click Here.

Trick for the PLR autoresponder edge if you sell PLR products as part of your business. Purchase a separate, written PLR that is related to the one you have for sale. Break it into an autoresponder series and offer it as a bonus to the PLR you have for resale.  For instance, if you are offering a PLR to an eat-and-grow-thin weight loss report for resale, you might pick up a related PLR on “The Best Foods to Eat at Your Favorite Fast Food Eateries to Become a Lean, Mean Eating Machine,” Break up the “favorite fast food eateries” PLR into an autoresponder series and include it as part of your PLR resale package. So your reseller gets not only your eat-and-grow-thin weight loss PLR to sell, but to help your reseller sell his main purchase, he also gets a bonus autoresponder series on ”becoming a lean, mean eating machine while munching at his favorite eateries.”

So, how about them tricks?

Download your free copy of “4 Deliciously Wicked PLR Tricks for Autoresponders” by CLICKING HERE!“

Congratulations! It’s a huge step to start your own online business. Besides navigating information overload and the financial aspects, you’ve just made a great investment in you.

“Why in me?” you ask.

Your decision, on a very important level, is you standing up to take control your life. Beginning your online business may become one of the most important growth steps you’ll ever take. You’ll find that many aspects of your character will come up for examination in the process of building your business – knowing first of all that the buck stops with you. It is you who is going to pull off this marketing thing, and realizing that there are really no magic bullets, no easy, breezy floats to the top of the money pile.

Beginning will your biggest challenge – learning the lay of the internet terrain, the programs available and finding your personal “place.” Do you want to set up a Mini Site or network of Mini Sites? Is affiliate marketing where you belong? Or would you rather supply a service?

Focus will be another huge challenge. There are so many byways and rabbit holes to jump into, you’ll feel like Alice (or Alan) in Wonderland. But it is important to give at least 300% of yourself for whatever amount of time you allot to your IM research, even if it’s only an hour or two daily. Whatever aspect of your online education you undertake, whether it’s writing a sales letter, figuring out the best way to set up your site, or educating yourself on free marketing tools… give it your concentrated focus.

There is nothing casual about internet marketing. You have to know what you want, the kind of customers you want to attract and the type of business associations you want to make. Don’t misunderstand, you can change your direction…but focus on whatever direction you are taking. Concentrate on following that road while you are on it. Falling asleep at the wheel, or “scenic distractions” just won’t cut it.

The common denominator of successful people has been boiled down to three words “Speed of Implementation.” The second you get an idea, run with it, try it out, test it, see if it works. ACT ON IT!  AND LEARN FROM YOUR ACTIONS!

Why are 3% of the internet marketers making real money on the net? Because most people sit around and think… should I do this…or that…but if I do, then maybe it will, maybe it won’t, and if this happens….or what if that…. They play the game in their minds, debate with themselves, wonder if that’s really what they want to do, worry if what they want will ever really happen, and they talk themselves out of doing rather than jumping into the arena and taking control of the real learning experience.

A successful painter friend used to say, “If you do the painting in your mind or talk about it long enough, you’ll never have to do it!”

Successful people ACT and LEARN FROM THEIR ACTIONS. They try out their idea and get feed back. They experience the effect.

Once you try it, experience it to really see how it works, you’ll see what skill you lack and need to implement. When you implement, you progress, you get to see results…YOU LEARN!

And once you learn something, go from there. Implement what you learn. If you take a course on list building. Run with it. Set up your autoresponder, Learn how to set up your squeeze page. Don’t mull the lessons over and over. MAKE IT HAPPEN!

YOU LEARN FROM DOING, GETTING FEEDBACK, SEEING THE RESULTS THE ACTION PRODUCED. There are no mistakes, just learning experiences.

You are involved in an intense personal growing process whether you realize it or not. More than a business process, it’s a self-training process. Congratulations and My very best wishes for your success.

CLICK HERE for a powerful free report: “How to Take Action on Any Great Information Product.”

How?
By entering JV Giveaways… not as a member, but as a contributor (don’t worry, you can still download all the free gifts you want). But as a contributor, you can also bump up your opt-in list FAST!

Sound interesting?
Here’s how it works…Go to sites that are currently accepting contributors. This is before the doors open to the members. Click on “I want to be a contributor.” Fill in your information and list your gift.

What kind of gift?

It can be a an original ebook, special report or guide, PLR article(s) or ebook you’ve reworked, a video, an MP3 interview with an expert in your field, you telling your unique experiences in internet marketing, a digital download specific your particular niche. Just make sure it’s a product you have giveaway rights for.

Can I submit the same gift to each giveaway?
Yes, you can submit the same gift to each one. A new and different gift is even better. But you can give the same gift…

Whoever opts-in for your gift becomes your subscriber. And anyone interested in your gift will, most likely, be interested in whatever else you have to offer. So it’s a win-win! You get a subscriber and your subscriber is happy with his or her gifts.
And… It costs you absolutely nothing! Where else can you add subscribers to your list overnight without paying for it?

To keep up with the current giveaways, CLICK HERE to access the giveaway announcer and bookmark the page.

Unsure if JV Giveaways are for you?

CLICK HERE to download my FREE ebook “JV Giveaways: List Building TNT.” It will totally bring you up to speed.

I’m telling you right now, you want…no, you actually, need…The (free) Mojo Report by Marc Eglon, It features exclusive interviews with rockstar marketers: Justin Brooke, Matt Garrett, Andrew Stark, Alex Jeffreys, Soren Jordansen and Sean Mize. You also need his (free) video in which he interviews Justin Brooke.

You are in for something special. The Mojo Report is not the same-old, same-old IM hype being shoveled by wannabee marketers. Eglon’s a creative marketer (possibly genius) and talented storyteller, who, looking to fast track his business, corners and grills IM rockstars for their golden nuggets. And….he gets ‘em! You’ll discover the 9 levers the rockstars use to control their list and the biggest secret of all about list building,

The report is clearly well thought out, Eglon weaves his emotions and adventures into the basic truths of IM to create an amazing guide. It’s a real life success story in which he generously shares expert advice on list building, leveraging your competition as well as your assets, integration marketing, joint ventures, affiliates, and much more…

But what do you get out of it? You learn how to put the folding green into your cash register. You not only learn “how to market” to your list, but why you market in certain ways. An extraordinary teacher, Eglon makes you “taste” marketing. You can see and feel yourself going through the steps…he magically transfers the “mental images” you need for success.

What’s more, you can rebrand this intense report and give it away to your own list. (and will they love you for it!)

The video with Justin Brooke is worth the price of the entire Rockstar Listbuilding course. You’ll discover why Justin sold his 6-figure business to focus on his 2-word business plan and the 3 engines that drive every successful business. He reveals his “Ninja” outsourcing strategies to find the best VAs to build your business on autopilot (just a few of the highlights).

These guys put a smile on your face (what a way to learn), toss out insider secrets like bread crumbs, and light up creative ideas that will automatically turn your marketing around. AND… they transfer a contagious, expansive Marketing Mind Set that will magnetically pull cash right into your pocket, CLICK HERE TO ACCESS more information and a big bite of this amazing course.

One of the easiest, fastest and cheapest ways to grow your list is through JV Giveaway events.

What is a JV Giveaway event? It’s a way for internet marketers to gain subscribers to their list in exchange for gifts. It’s a swap – you give me your email address and I’ll give you this great product!

It’s also a way for  people who are interested in online marketing to download eBooks. scripts, videos, website templates, graphics, and other gifts free of charge that they can use personally or in their online marketing efforts – a win-win deal.

If you are interested in growing your list, simply join any or all of the JV Giveaway Events listed in the IMDosh JV Giveway Calendar  CLICK HERE!

Once you sign up, decide whether you want a  free membership or an upgraded membership (upgraded members usually get their gifts shown more frequently or will find them in the first few pages of the event and up for additional advertising.

List the details of your gift -  supply an image, a short 50 character and a longer 300 character description of your gift along with the opt-in and download links.

Promote your JV Giveaway link – the more people you refer, the more your gifts will be shown and you have the potential to earn commissions. But if you don’t promote, your gift may be downgraded or eliminated altogether.

For an in-depth report on how to build your list with JV Giveaways DOWNLOAD your FREE guide JV Giveaways: List Building TNT! CLICK HERE!

And if you don’t have a gift to giveaway, not-to-worry, you can easily find something. I recommend joining a PLR site, such as SureFire Wealth CLICK HERE, where you will find plenty of downloads with free giveaway rights

YOU ARE MISSING SOMETHING HUGE if you haven’t downloaded Mike Filsame’s Legendary Butterfly Marketing Source Code yet. FREE for the taking, not only are the source code and the ms free, but so is your registered license with complete PLR rights.

This means…you can build as many of your own cash-sucking sites as you want to…you can  develop the script further, rename it, sell it, and keep 100% of the profits yourself…and you are licensed to build limitless sites for others.

This valuable script has run as much as $2000 a copy. Complete with installation videos, Mike even demonstrates how to build a site from scratch!

Added bonuses: TweetGlide for viral traffic on Twitter…Opt into Marketers Social Network… choose (for your personal use) one of his four top selling products: Powerlink Generator, Viralfriend Generator, Protrack Manager, or the Butterfly Marketing Manuscript.

44 JUMP START NEWBIE UNIVERSITY VIDEOS – on the same page as the installation videos – answer almost any newbie question…From choosing a good domain name…to setting up a sales page, thank you and download pages for a product with resell rights using clickbank, to setting up with PayPal…Formatting and delivery of your ezine…beginning HTML..using HTML templates quickly and easily… keyword research…meta tags and SEO optimization… Writing and testing your copy…Split testing your program… ad tracking and split testing… Creating classified ads… Increasing your rankings with link love…creating your first ebook…making your ebook rebrandable…Running your affiliate program with ClickBank…Installing and using your customer support desk…creating a password protected area on your site…Adding forms for easy feedback from your viewers…Installing and using your blog…Promoting affiliate programs… Creating redirects for your affiliate links…installing an all-in-one shopping cart, affiliate and ad tracking system…beginning RSS feed..

What, still here reading?

If you already have the Butterfly Manuscript, you can register for the license. If you haven’t downloaded Mike Filsaime’s Butterfly Marketing Manuscript source code, do it now. What a gift!  No catches. All completely free at http://budurl.com/jtyt

A major problem navigating the IM ocean are the many partial truths and directions that present themselves. You will have to do your best (not easy) to avoid “the kid in the candy store syndrome.” Lured from one shiny object – a beguiling course, piece of expensive software, or silver-tongued “guru” – to another can blur your focus. Ask yourself: What will this piece of  software do for me? Do I really need it now? What do I expect from this course? Will it bring me to the next step? Evaluate the “fit” into your overall marketing strategy. However simple or complex your plan, keep your direction and focus on your goal!

So what are these partial truths?

Partial Truth #1. You don’t need a website to make money. The question is: how much money do you want to make? Making money with or without a site is going to take work. It’s probably easiest to make money with a site. It’s a valuable anchor for your sales funnel. Having your own real estate, your own digs,  one with your own photo, allows you to become known, gives you credentials, brands you and identifies what you‘re all about. Think of your site as a place to welcome your “special” guests, have them sign your guest book, give them a gift of value, and invite them to the offers they are looking for.

Partial Truth #2. You don’t need to spend money to make money online. Relative to setting up a brick and mortar business, this is true. But you do have to be able, at the very least, to invest in a domain name and a web host. Don’t opt for freebies – your entire business can be wiped out at someone’s whim. To get things really going, it’s very important to have a sequential autoresponder for your list building.

Partial Truth #3. An exciting website is the key! One man’s excitement is another person’s clutter. Simple (even ugly) two-page, “to the point” sites can market very well. The real key is having a crystal clear objective and a site that reflects what your business is about. More important than design, is clarity of content. It will define who your customer is by clearly listing the benefits you offer to your prospect.  Talk directly to him or her.  Know what your prospect is looking for.  Testimonials add credentials. And a clear call to action ranks over dazzling design (which may even distract your prospect from your offer).

Partial Truth #4. You need your own product(s) to make money. Not really. You can become an affiliate marketer and do very well. Not everyone wants to bother with customer issues. As an affiliate, you connect your prospect to the seller and you are done.

Partial Truth #5. More traffic means more sales! True, if that traffic is targeted… if you have a sales page that converts and… if you offer what your prospects are already looking for.

Partial Truth #6. The money is in the list! Yes, it is. But your list must be targeted, fresh, and the people on it must want to buy from YOU. It is vital to cultivate your list and build a rapport with your live (as in living, breathing human beings) prospects and clients. Keep your list interested. Make sure they are excited to recieve your posts. Cultivate good will – give a gift, establish your credibility before you ask for a purchase. Generally, response tends to fall off after someone has been on a list for awhile. Five thousand prospects on an old list may not be as responsive as a fresh, highly targeted list of 1,000 prospects. Keep it fresh!

Partial Truth #7. Killer copy is the most important. Important, yes, but a one- or two-sentence opt-in page and audio/video are edging out killer copy on some sites.

Partial Truth #8. Video is the best thing since sliced bread. According to many marketers, it’s darned close. But if you’re not comfortable with video, you may be better off with good sales copy. Other options might include having someone else record for you.

Partial Truth #9. Offer great products/services/information and people will come. Yes they will come…if…they know where to find you. You can build a great home on top of a mountain, but if people can’t get to it or don’t know it’s there…get the point? Besides a great offer, you need build roads, avenues, expressways to bring targeted traffic to your website.  You can begin building with SEO optimization, article marketing, JV giveaways, posting in forums, PPC/PPV/AdSense advertising, social marketing, list swaps…. When traffic comes to your door, offer a free gift in exchange for an email address and have a sales page that can close the deal.

Partial Truth #10. You need a coach to take you by the hand and teach you. If you know someone who has done it, truly has the credentials, you can afford it,  and want to go the private coaching route, life can be a whole lot easier. But on the other hand, gurus can cost a small fortune, be a big disappointment… and there are usually no refunds. Valuable content is available online for the research it costs. With time being your price tag, you can still make IM “dosh.”

Internet myths abound. They exist on every level and come in waves.
The first wave holds the Big Three:

Myth #1. Making money online is easy! This is the wildest “fish story” of all. Truth is 90% of all people who try to make money on the internet, fail! The exact figure for those who really make it may be closer to 2% – 3%.

Why? Because it takes work, because there is a steep, ever-changing learning curve, and because information overload abounds. There is no one solution, no set-it-and-forget formula any more than there is one in any other part of living.

Another why? Because naïve, hopeful, hungry “ready to buy” prospects are drawn in by well laid out psychological sales pitches made by online “PT Barnums” – many of whom haven’t made a dime on the net, except for the one you’re ready to shell out.

Don’t get me wrong. There are very ethical people online who want to help, who offer quality information, step-by-step courses…but it is human nature to want to hear that it’s easy, that someone else will do all the work while we rake in the cash, drive the flashy car, live in a mansion and take trips to paradise whenever we get the itch. Hello…A little reality check is needed here.

And the story is a little more complex… The internet is changing so quickly that it’s difficult for even established marketers to keep pace. But on the other hand, if you’re willing to get with the program and move out of your comfort zone, it may be one of the most fertile times to get into marketing on the internet.

Myth #2. You can make a fortune overnight! Yup, you can! Just like overnight Superstars, who after years of struggling, paying their dues, refining their craft, and working their butts off, became overnight successes. When you know what you are doing, have the desire, the drive and motivation, and are willing to put in the work, odds are, the time may come when “overnight” fortune will too.

Myth #3. Anyone can make money on line!  Anyone can live the internet “dream!” Believe it or not, this has some merit just as long as you add in the above qualifiers.